Table 1.
Brand attachment for favourite food and drink brands.
| Brand Perceptions | Food Brand n (%) Strongly Agree or Agree 1 | Drink Brand n (%) Strongly Agree or Agree 2 |
|---|---|---|
| I’d like to eat/drink [brand] sometime soon | 231 (82) | 196 (78) |
| [Brand] makes me feel good | 212 (75) | 170 (68) |
| [Brand] is popular amongst people my age | 201 (71) | 183 (73) |
| [Brand] is just right for a person like me | 188 (67) | 162 (64) |
| I think about [brand] regularly | 45 (16) | 61 (24) |
| I feel close to [brand], like the way I feel about a friend | 64 (23) | 44 (18) |
| Eating/drinking [brand] helps me fit in with other kids | 49 (17) | 48 (21) |
1 Total n = 282; 2 Total n = 252.