Table 3.
Adolescents’ feedback | Specifics | Psychological profile | Neurodevelopmental underpinnings | Recommendations from adolescents | Design indicators |
Visual appearance | Bright colors ✓a; Blank space xb; Too much text x | Novelty-seeking, high susceptibility to rewards [57] | Hypersensitivity of reward regions. There is an adolescent peak in reward-related ventral striatum, specifically nucleus accumbens, activity [58] | More color | Balance of white space to avoid clutter; clear correlation between input and output (reward value); consider accessibility of color options—target Web Content Accessibility Guidelines 2.0 conformance level AA; use images only where they add value; chunking pages into smaller bite-size bits |
Navigation burden | Search features ✓; Use of hyperlinks ✓; Slow loading pages x; Difficult log-in x | Low tolerance for delayed gratification [59] | Delay tolerance positively correlates with the resting state functional connectivity between the dorsal anterior cingulate cortex and the left dorsolateral prefrontal cortex, a critical functional circuit in the cognitive control network [59] | Search bar; drop-down menus; hyperlinks to other pages | Consider weight of page, especially as images, graphics, and videos can add to slow loading; resize images to decrease weight on page; enable different ways to search and access, including effective tagging, use of synonyms, filtered and faceted search, and drop-down filters; create different ways for users to search or browse, including effective use of breadcrumbs and anchors; use language appropriate for adolescents for navigational menus; create user journeys with relevant links between sections of the site; use meaningful words to describe links; clearly display whether an in-site link or to an external site; user test log-in process; only capture data as required for fulfilment of service; clear links to privacy statements; clear wording around opt-in and opt-out permissions; 1 click log-in functions, that is, login through Google or Facebook |
Delivery of content | Videos ✓; Images, graphics, and charts ✓; Audio ✓; Animation ✓ | Processing narratives, emotional stimuli, self-relevance, and attention from salient stimuli [60] | Effective video health messages for young people involve responses in dorsomedial prefrontal cortex, insulae, and precuneus [61] | Sound easy to control; clearly visible; videos not too long; images or graphics not difficult to comprehend; websites that were not too cluttered | Position on page relevant to content; embed videos with uploaded image; play through YouTube, Vimeo, or dedicated video service; use of playlists to manage video length; ensure transcript available for accessibility; resize images; include meaningful alt tags; use images that add value (eg, infographics); consider use of suitable images to break up text, but must be relevant and not just decorative (especially as any image will add to page load); review how screen readers will deal with images |
Delivery of content | Information from health professional ✓; Questions from adolescents ✓; Vignettes and testimonials from adolescents ✓ | Conscious viewing of credentials for medical expertise and to judge credibility of web-based health information [62]. Especially sensitive to how adolescents fit into their social environment [63] | Neural substrates for social behavior overlap with neural substrates underlying physical pain. This involves the dorsal anterior cingulate, subgenual/ventral anterior cingulate cortex, right ventrolateral prefrontal cortex, medial prefrontal cortex, posterior cingulate, and insula. These regions overlap, continuing to develop structurally and functionally during adolescence [62] | Structured answers from health professionals; positive testimonials from other adolescents | Clear acknowledgment of expertise; ensure consent for any personal data disclosed; framing of adolescent testimonials |
Message source | Gender imbalanced pages x; unclear logo and website name x; Age-appropriate ✓ | Low tolerance for delayed gratification [59] | Delay tolerance positively correlates with the resting state functional connectivity between the dorsal anterior cingulate cortex and the left dorsolateral prefrontal cortex, a critical functional circuit in the cognitive control network [59] | Make websites age-appropriate; adapt websites to both gender | Use age-appropriate language; use of age-appropriate skins; ensure design reflects trends in adolescent behavior; recognize different age ranges with age-appropriate backgrounds, images, and personalization; consider age-based content segmentation; use colors and designs appropriate for all genders; clear positioning of website name and logo to create credibility in the brand |
Participation | Quizzes ✓; Games ✓; Customized webpages ✓; Social networking ✓ | Heightened attraction to novel and exciting experiences known as sensation seeking [57]; Friends are more important than at any other stage of life [64] | Rising dopaminergic activation during adolescence, which may reflect activity in the midbrain dopamine pathway ascending from the ventral tegmental region [57] | Interactive content | Break up text with interactive content; use games and quizzes to help teach health content, but must be relevant and necessary (especially as any interactive content will add to page load); polls to receive feedback from adolescents (such as polls on Twitter); allow personalization of webpages; enable peer-to-peer interaction and user-generated content; moderation to prevent trolling; manage safeguarding concerns; manage data protection concerns, access, and verification controls |
a✓: indicates that this is a good feature.
bx: indicates that this is not a good feature.