Table 6.

Identified benefits and ways forward.

Benefits	Way forward
The service was available 24*7, especially at night	Since there is a need for consultation late at night when physical visits to doctor is not possible, Aponjon service could open the consultation service to non-Aponjon subscribers (pregnant women and new mothers)
Women could talk with female doctors	During enrollment, community health workers or call center agents should inform women about the option to talk to a female doctor regarding symptoms and illnesses
Consultation service was cost-effective because it saved time, money, and absence from work	Each consultation should be documented in electronic medical records to improve consultation time and quality in following sessions; the service may include electronic prescriptions which patients can access through Aponjon apps [54]
Advice of doctors relieved pregnant women and new mothers of anxiety; dispelled myths and wrong practices	The service may extend counseling services to women who experienced miscarriage, stillbirth, and postpartum depression with accredited psychologists [55]
The service helped families to understand graveness of symptoms and making decisions during emergencies	The consultation service needs to improve referral system linked with local facilities so that the families may seek treatment at local facilities without delay [56]
Doctors were instrumental in raising awareness about unnecessary medication from unauthorized personnel	Drug Procurement Act [57] should be strengthened so that purchase of antibiotics and other medicines without a prescription is prohibited