Table 1.

Constructs of the consumer acceptance model of the unified theory of acceptance and use of technology (UTAUT).

Constructs		Operational definitions
UTAUT constructs
	Performance expectancy	The degree to which using a technology will provide benefits to consumers in performing certain activities
	Effort expectancy	The degree of ease associated with the consumers’ use of technology
	Social influence	The extent to which consumers perceive the important others (family and friends) believe they should use a particular technology
UTAUT2 constructs
	Hedonic motivation	The fun or pleasure derived from using a technology
	Price value	The monetary cost of use on the individual
	Experience	The passage of time from initial use of the technology
	Habit	The extent to which an individual believes the behavior to be automatic