Information |
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Sound scientific basis, including knowledge of causality |
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Source (e.g., professional organization, government, mass media, etc.) |
Clarity of content |
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Formatting and framing |
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Perceived validity |
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Perceived relevance |
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Cost of intervention |
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Strength of message (e.g., vividness) |
Perceived values, preferences, beliefs |
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Role of decision maker |
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Economic background |
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Previous education |
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Personal experiences and involvement |
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Political affiliation |
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Willingness to adopt innovations and uncertainty |
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Willingness to accept risk |
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Ethical aspect of decision |
Context |
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Culture |
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Politics |
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Timing |
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Media attention |
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Financial or political constraints |