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. 2019 Feb 13;16:A10. doi: 10.18332/tid/99542

Table 5.

Effects of warning labels and Label Impact Index (LII) scores overall and by country (n=6011)

Variable Overall
Germany
Greece
Spain
Romania
Hungary
Poland
% (SE) % (SE) % (SE) % (SE) % (SE) % (SE) % (SE)
Noticing 38.3 (1.1) 30.7 (2.7) 21.4 (2.4) 36.6 (3.0) 56.5 (2.8) 25.2 (2.6) 59.2 (2.9)
Reading 20.2 (0.9) 11.5 (1.5) 21.9 (2.5) 12.6 (1.2) 37.6 (2.9) 15.0 (2.3) 20.7 (2.4)
Thoughts 5.6 (0.4) 4.7 (1.2) 5.1 (1.0) 5.1 (1.0) 12.8 (1.3) 3.0 (0.8) 3.3 (0.9)
Quitting 4.0 (0.4) 3.2 (0.9) 2.5 (0.7) 2.4 (0.6) 10.6 (1.3) 1.4 (0.5) 3.9 (1.0)
Foregoing 15.4 (0.8) 10.3 (1.5) 13.5 (1.7) 14.2 (2.2) 14.5 (1.7) 18.3 (2.3) 21.6 (2.6)
Avoidance 13.3 (0.7) 9.9 (1.4) 14.2 (1.6) 19.9 (1.9) 16.5 (2.0) 9.2 (1.8) 10.4 (1.6)
Saw quitting supports
Helpline numberb 24.0 (1.0) 28.6 (2.3) 6.5 (1.3) 19.2 (2.4) 36.3 (2.6) 21.8 (3.0) 31.4 (2.4)
Quitting websiteb 15.2 (0.8) 20.9 (2.1) 5.4 (1.1) 15.7 (1.7) 17.9 (1.9) 14.8 (2.3) 16.4 (1.9)
Health Information
Want more 14.4 (0.7) 8.4 (1.3) 23.5 (2.1) 14.9 (1.7) 25.1 (2.2) 3.0 (0.6) 11.9 (1.3)
Want the same 63.1 (1.1) 46.5 (3.0) 63.8 (2.7) 61.2 (2.3) 60.6 (2.7) 72.2 (2.7) 74.3 (2.1)
Want less 18.3 (0.9) 40.0 (3.0) 10.9 (1.7) 18.8 (2.0) 11.1 (1.3) 21.9 (2.5) 7.3 (1.4)
Mean Score (SE)
Label Impact Index (LII) -0.071 (0.147) -1.090 (0.327) -0.335 (0.364) -0.378 (0.318) 1.519 (0.343) -0.650 (0.378) 0.507 (0.422)

Label Impact Index (LII) is a composite measure that weights and standardizes scores for four of the six label effects indicators based on non-dichotomized data (i.e. original four/five-point scales). LII = (NOTICING × 1) + (THOUGHTS × 2) + (QUITTING × 2) + (FORGOING × 3). Higher scores indicate greater impact.