Table 1.
Prevalence of topics. The diagonal line indicates the prevalence of the eight topics identified. The off-diagonal lines indicate topic overlap. All values are given as n (%).
| Person tagging | Flavors | Swisher use | Cannabis use | Appeal | Dislike | Purchases | Cigar comparison | |
| Person tagging | 26,656 (32.77) | —a | — | — | — | — | — | — |
| Flavors | 4533 (5.57) | 17,049 (20.96) | — | — | — | — | — | — |
| Swisher use | 3185 (3.92) | 10,464 (12.87) | 14,182 (17.44) | — | — | — | — | — |
| Cannabis use | 1107 (1.36) | 767 (0.94) | 1344 (1.65) | 5088 (6.26) | — | — | — | — |
| Appeal | 815 (1.00) | 855 (1.05) | 386 (0.47) | 171 (0.21) | 4817 (5.92) | — | — | — |
| Dislike | 661 (0.81) | 295 (0.36) | 287 (0.35) | 72 (0.09) | 25 (0.03) | 2869 (3.53) | — | — |
| Purchases | 310 (0.38) | 393 (0.48) | 333 (0.41) | 134 (0.16) | 20 (0.02) | 40 (0.05) | 1542 (1.90) | — |
| Cigar comparison | 301 (0.37) | 296 (0.36) | 344 (0.42) | 82 (0.10) | 34 (0.04) | 159 (0.20) | 20 (0.02) | 1332 (1.64) |
aNot applicable.