Table 4.
Best–worst scaling count report (number of BEST and number of WORST), BW average raw score (A-RS), and standard deviation for each considered attribute.
| Rank | Attribute | Number of Best | Number of Worst | BW Average Raw Score 1 | Standard Deviation |
|---|---|---|---|---|---|
| 1 | Origin (Italian/foreign) | 1521 | 345 | 1.6840 | 1.673 |
| 2 | Seasonality | 1563 | 278 | 1.6790 | 1.394 |
| 3 | Freshness | 1489 | 305 | 1.6170 | 1.052 |
| 4 | Local | 842 | 559 | 0.4030 | 1.461 |
| 5 | Price | 902 | 685 | 0.3700 | 2.003 |
| 6 | Offer | 798 | 831 | −0.0260 | 1.913 |
| 7 | Appearance | 704 | 914 | −0.2960 | 1.520 |
| 8 | Geographical indication labels | 444 | 1145 | −0.8820 | 1.575 |
| 9 | Certification | 458 | 1102 | −1.0110 | 1.407 |
| 10 | Brand (or seller) | 400 | 1166 | −1.0240 | 1.227 |
| 11 | Variety | 319 | 1133 | −1.0770 | 1.027 |
| 12 | Organic | 406 | 1383 | −1.4380 | 1.918 |
1 A negative BW (best-worst) average raw score value is due to the attribute not commonly chosen as the best factor.