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Conjoint analysis results.
| Average Importance | Factor | Level | Utility |
|---|---|---|---|
| 43.59% | Price (€/hg) | 1.30 | −0.7929 |
| 1.90 | 0.2250 | ||
| 3.00 | 0.5679 | ||
| 25.96% | Low-salt content | No | −0.4051 |
| Yes | 0.4051 | ||
| 16.40% | Presence of nitrites | Yes | −0.2559 |
| No | 0.2559 | ||
| 14.06% | Origin | Yes | 0.2194 |
| No | −0.2194 | ||
| Pearson’s R = 0.850 | |||
| Kendall’s tau = 0.500 | |||
