Official websites use .gov
A
.gov website belongs to an official
government organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you've safely
connected to the .gov website. Share sensitive
information only on official, secure websites.
Heatmaps of (A) novel and (B) familiar packaging concepts for front and back packages: red, the highest number of fixations; orange, second highest number of fixations; yellow, third highest number of fixations; blue, least number of fixations. (A) (A1) bold, (A2) fun, (A3) every day, (A4) special, (A5) healthy, and (A6) premium. (B) (B1) Ferrero Rocher, (B2) Cadbury Marvellous Creations, (B3) Maltesers, (B4) Roses, (B5) Green & Black’s, and (B6) Lindt.
