Table 1.
Sample characteristics (unweighted).
| Characteristic | Adolescents (13–17) (N = 1124) | Young Adults (18–25) (N = 809) | Older Adults (26+) (N = 4186) |
|---|---|---|---|
| Overall | 18.4% | 13.2% | 68.4% |
| Age | 15.1 years | 21.4 years | 50.6 years |
| Sex | |||
| Male | 49.9% | 50.3% | 46.8% |
| Race | |||
| White | 80.1% | 60.8% | 71.2% |
| African American | 10.6% | 23.7% | 18.8% |
| Other | 9.3% | 15.5% | 10.0% |
| Ethnicity | |||
| Hispanic | 7.6% | 12.5% | 7.9% |
| Education | |||
| High school or less | 23.0% | 43.4% | 33.6% |
| Some college | 19.6% | 40.4% | 28.8% |
| 4-year college or more | 57.4% | 16.2% | 37.7% |
| U.S. Region | |||
| Northeast | 13.7% | 10.4% | 10.7% |
| Northwest | 25.0% | 19.5% | 19.4% |
| South | 48.9% | 54.6% | 53.4% |
| West | 12.4% | 15.5% | 16.5% |
| Sexual Orientation/Attraction | |||
| Heterosexual | 95.2% | 92.7% | 96.9% |
| Past 30-day e-cigarette user | 5.2% | 20.3% | 8.8% |
| Current cigarette smoker | 3.7% | 21.7% | 23.3% |
| Exposure to advertising channel | 73.8% | 78.2% | 78.8% |
| Television | 74.9% | 70.7% | 66.9% |
| Retail establishments | 25.7% | 31.2% | 28.6% |
| Digital marketing | 15.6% | 18.5% | 8.9% |
| Radio | 14.0% | 18.3% | 16.4% |
| Print media | 12.2% | 18.6% | 27.3% |
| Billboard | 11.2% | 11.6% | 11.7% |