Table 2.
Adjusted odds ratios (AOR) for advertising channel exposure by age group.
| Source | Adolescent vs Young Adult AOR (95% CI) p-Value | Adolescent vs Older Adult AOR (95% CI) p-Value | Young Adult vs Older Adult AOR (95% CI) p-Value |
|---|---|---|---|
| Television | 1.24 (0.96,1.61) 0.10 | 1.62 (1.34,1.96) < 0.01 | 1.30 (1.06, 1.60) 0.01 |
| Retail establishments | 0.63 (0.49, 0.80) < 0.01 | 0.77 (0.64, 0.93) 0.01 | 1.17 (1.01-1.49) 0.04 |
| Digital marketing | 0.87 (0.64, 1.17) 0.36 | 1.54 (1.21, 1.96) < 0.01 | 1.78 (1.38, 2.30) < 0.01 |
| Radio | 0.78 (0.57, 1.07) 0.12 | 0.76 (0.60, 0.96) 0.02 | 0.97 (0.76,1.24) 0.79 |
| Print media | 0.62 (0.45,0.86) < 0.01 | 0.37 (0.29,0.47) < 0.01 | 0.59 (0.46,0.76) < 0.01 |
| Billboard | 0.97 (0.68,1.38) 0.86 | 0.96 (0.74,1.24) 0.75 | 0.99 (0.74,1.33) 0.95 |