Table 3.
Estimated odds of exposure to e-cigarette advertising by participant characteristic.
| Participant Characteristic | AOR (95% CI) | p-Value * |
|---|---|---|
| Age | ||
| Adolescents (13–17 years old) | 1.90 (1.31, 2.76) | 0.0007 |
| Young Adults (18–25 years old) | 3.56 (2.79, 4.55) | <0.0001 |
| Older Adults (26+ years old) | 4.09 (3.60, 4.65) | <0.0001 |
| Sex | ||
| Female | 2.68 (2.23, 3.23) | <0.0001 |
| Male | 3.41 (2.84, 4.10) | <0.0001 |
| Race | ||
| White | 3.77 (3.22, 4.41) | <0.0001 |
| African American | 3.36 (2.72, 4.16) | <0.0001 |
| Other | 2.19 (1.72, 2.79) | <0.0001 |
| Education | ||
| High school or less | 2.36 (1.97, 2.83) | <0.0001 |
| Some college | 3.62 (2.96, 4.42) | <0.0001 |
| 4-year college or more | 3.25 (2.66, 3.95) | <0.0001 |
| Cigarette smoking status | ||
| Current cigarette smoker | 2.96 (2.65, 3.30) | <0.0001 |
| Non-smoker | 3.09 (2.31, 4.15) | <0.0001 |
| Age by sex interaction | ||
| Adolescent x female | 1.89 (1.26, 2.83) | 00.0021 |
| Adolescent x male | 1.91 (1.27, 2.88) | 00.0020 |
| Young Adult x female | 3.20 (2.32, 4.42) | <0.0001 |
| Young adult x male | 3.97 (2.95, 5.33) | <0.0001 |
| Older adult x female | 3.19 (2.78, 3.67) | <0.0001 |
| Older adult x male | 5.24 (4.43, 6.21) | <0.0001 |
| Age by cigarette smoking status interaction | ||
| Adolescent x non-current smoker | 2.65 (2.20, 3.20) | <0.0001 |
| Adolescent x current smoker | 1.36 (0.66, 2.78) | 0.4010 |
| Young Adult x non-current smoker | 3.18 (2.57, 3.94) | <0.0001 |
| Young adult x current smoker | 3.99 (2.58, 6.17) | <0.0001 |
| Older adult x non-current smoker | 3.06 (2.74, 3.42) | <0.0001 |
| Older adult x current smoker | 5.47 (4.42, 6.77) | <0.0001 |
* p-values test hypothesis that odds of exposure equal 1.