Table 1.
Formative research components
| Methods | Topics covered | Respondents and data sources |
|---|---|---|
| Formative research at start‐up | ||
| Household survey | Practices and access to services/media | N = 358 mothers of children aged 0–23 months |
| 24‐h dietary recall | Dietary intake and complementary feeding | N = 197 children aged 6–23 months |
| Rapid trials of practices | Barriers, motivations and drivers of behaviour change | N = 119 mothers of children aged 0–18 months |
| Market survey | Food sources and prices | Retail outlets in three sites |
| Semi‐structured interviews | Reasons for IYCF and main influences | N = 42 mothers of children 0–23 months |
| Food attributes exercise | Perceptions about foods | N = 23 mothers of children 6–23 months |
| Opportunistic observations | Perceptions and practices | N = 21 (traditional birth attendants and village doctors) |
| Media scan (Nielsen) | Media habits (secondary data) | Demographic and Health Surveys (DHS) and Bangladesh Media and Demographic Survey 2008 |
| Additional analysis of Demographic and Health Survey (2007) | IYCF practices and use of animal source foods (secondary data) | N = 2858 mothers of children aged 0–35 months |
| Health care workers (BRAC) | Perceptions | N = 69 (formal and informal providers) |
| Baseline survey (IFPRI) | Household survey | N = 2000 mothers of children <24 months |
| Ongoing research | ||
| Doctors survey | KAP of IYCF and media habits | N = 150 doctors in five regions |
| Handwashing formative research (ICDDR,B) | Barriers, motivations and rapid trial | Quantitative (n = 300), qualitative (n = 25) and trials of practices (n = 80 mothers of children aged 6–23 months) |
| Programme monitoring | Home visits and media reach | N = variable |
| Midline surveys (IFPRI) | IYCF, coverage and perceptions | N = 453 children aged 6–23 months (2012) |
| N = 2000 children aged <24 months (2013) | ||
ICDDR,B, International Centre for Diarrhoeal Disease Research, Bangladesh; IFPRI, International Food Policy Research Institute; IYCF, infant and young child feeding; KAP, knowledge, attitudes and practices.