Table 2.

Views on the Calm and 10% Happier apps by number of participants citing each type of factor.

Factor by category		Calm, n	10% Happier, n
Main likes
	Introductory videos	—a	6
	Range of topics or background sounds	11	4
	Overall format and ease of use	8	0
	Effectiveness in promoting meditative state	8	0
	Narrator’s voice or personal narrative	6	6
	Effectiveness/quality of information	5	5
	Stories	5	—
	Length of meditations	4	0
Main dislikes
	Technical/navigation features	5	4
	Background sounds/soundtracks	4	10
	Too much talking/overall style	2	6
	Style or limited variety of narration	2	6
	Content of meditations	2	2

^aNot applicable.