Table 7.
Predictors | Weekly new fans, β (95% CI) | Weekly engaged users, β (95% CI) | ||
|
Male aged 35-54 | Female aged 25-54 | Male aged 35-54 | Female aged 25-54 |
Per 10,000 paid impressions | 0.96 (0.49, 1.43) | 4.75 (4.05, 5.46) | 3.54 (1.80, 5.28) | 7.93 (5.41, 10.44) |
Per 10,000 organic impressions | NSa | 21.05 (13.20, 28.91) | NS | 99.91 (69.04, 130.78) |
Per 10,000 viral reach | 4.84 (2.60, 7.08) | 12.33 (8.12, 16.55) | 25.33 (16.79, 33.87) | 31.13 (8.03, 54.23) |
Overall trend | –0.01 (–1.32, 1.31) | –0.08 (–8.13, 9.38) | 0.19 (–5.55, 5.94) | 1.30 (–3.56, 6.16) |
Trend change | –0.69 (–5.81, 4.43) | 0.63 (–8.13, 9.38) | –11.32 (–33.95, 11.30) | 12.12 (–55.73, 79.98) |
Level change | 20.03 (–76.55, 116.63) | –67.91 (–150.34, 14.52) | 99.08 (–297.01, 495.17) | –423.72 (–978.75, 131.31) |
aNS: nonsignificant.