Table 1.

Prevalence of nutrition, health and related claims across breakfast cereal categories within the supermarket audit.

Breakfast Cereal Category	Products Surveyed		Products Carrying Claims		Total Count of Claims		Average Claims Per Category
	(n)	% of Total Products Surveyed	(n)	% of Products Per Category Carrying Claims	(n)	% of All Claims Found	(n)
Biscuits and Bites	32	9.7	32	100.0	153	11.7	4.8
Brans	40	12.2	39	97.5	232	17.7	5.8
Bubbles, Puffs, and Flakes	21	6.4	17	81.0	93	7.1	4.4
Health and Wellbeing	60	18.2	60	100.0	303	23.2	5.1
Kids Cereal	20	6.1	15	75.0	110	8.4	5.5
Muesli	108	32.8	104	96.3	303	23.2	2.8
Oats	48	14.6	48	100.0	115	8.8	2.4
Total	329	100.0%	315	-	1309	100.0%	4.0