Table 2.
Number and proportion of claim types found to be carried across breakfast cereal categories in the supermarket audit.
| Breakfast Cereal Category | Claim Type | |||||
|---|---|---|---|---|---|---|
| Nutrition Content | General-Level Health | High-Level Health | ||||
| Number of Claims | % of Claims Per Cereal Category | Number of Claims | % of Claims Per Cereal Category | Number of Claims | % of Claims Per Cereal Category | |
| Biscuits and Bites (n = 153) | 138 | 90.2 | 15 | 9.8 | 0 | 0.0 |
| Brans (n = 232) | 115 | 49.6 | 114 | 49.1 | 3 | 1.3 |
| Bubbles, Puffs and Flakes (n = 93) | 93 | 100.0 | 0 | 0.00 | 0 | 0.0 |
| Health and Wellbeing (n = 303) | 264 | 87.1 | 33 | 10.9 | 6 | 2.0 |
| Kids Cereal (n = 110) | 91 | 82.7 | 19 | 17.3 | 0 | 0.0 |
| Muesli (n = 303) | 284 | 94.1 | 15 | 5.0 | 4 | 1.3 |
| Oats (n = 115) | 111 | 96.5 | 0 | 0.0 | 4 | 3.5 |
| Total (n = 1309) | 1096 | - | 196 | - | 17 | - |