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. Author manuscript; available in PMC: 2020 Aug 1.
Published in final edited form as: Alcohol Clin Exp Res. 2019 Jul 10;43(8):1769–1776. doi: 10.1111/acer.14132

Table 1.

Nvivo codes for tweet categorization, themes derived from review of coded data, and representative tweets within themes.

Code (number of tweets) Themes Example tweets
Intention (n=603) Individuals express intention to black out or engage in black out drinking.

  • Trying to black out tonight

  • Join me as I black out tonight. Cheers.

  • Can’t wait to black out tonight
Celebratory motives (n=225) Individuals are motivated to black out to celebrate…
 Their own birthday

  • Let’s black out on my birthday :)
 Someone else’s birthday

  • happpppyyy birthday bubba!! can’t wait to black out tonight
 School/work accomplishments

  • I can’t wait to black out after my last final

  • If I sell this jeep right now, who’s down to black out with me tonight?
 Sports wins

  • Won our first game by forfeit and I’m gonna black out
 Vacations

  • Four days until I’m blacked out in Cancun
 Holidays

  • Thought about taking a break from drinking next weekend but I looked and it’s Cinco de Mayo so looks like I’m gonna have to blackout again
 Other events

  • ok so I really plan to black out on prom

  • tryna blackout @ this weddin

  • Trying to get blacked out at this beer festival tommorow. Idc if they serve tiny little drinks, I’ll hit up every single tent
Loss/coping motives (n=71) Individuals are motivated to black out to cope with negative emotional states or events.

  • m so stressed that I need to get black out drunk tonight

  • I high key wanna get black out drunk and choke on my on vomit,, anyone else with very little will to live want to join me?

  • Whatever I just want it to be the weekend already so I can black out & just forget everything for a while

  • i want to get blackout drunk to forget all about this horrible, horrible year
Individuals cite sports losses as motivations to black out.

  • If LeBron loses tonight. I’m getting blackout drunk and crying myself to sleep
Other motives (n=55) Individuals cite other (non-celebratory, non-coping) motives to black out.

  • i haven’t drank in 21 days & gonna treat myself to a blackout tonight

  • Do you remember when you joined Twitter? I do! #MyTwitterAnniversary 8 years? JFC. Time to get a drink and black out

  • Pretty day to blackout by the pool

  • The sun make me wanna black out idk

  • Tonight’s forecast: rainy with a 100% chance of blacking out