Table 3.
Default elasticities, nests 1–3.
| Level | Name | Elasticity | Parent Category |
|---|---|---|---|
| Choice Among 19 Vehicle Classes within Vehicle Type | |||
| 3 | Two-Seater | −1.3 | Passenger |
| 3 | Prestige Car | −2.2 | Passenger |
| 3 | Standard Car | −3 | Passenger |
| 3 | Prestige SUV | Passenger | |
| 3 | Standard SUV | −2.7 | Passenger |
| 3 | Minivan | Passenger | |
| 3 | Cargo Van | Cargo | |
| 3 | Cargo Pickup | −2 | Cargo |
| 3 | Ultra Prestige | Ultra Prestige | |
| Choice of Vehicle Type within Passenger or Cargo Categories | |||
| 2 | Passenger | −1.1 | Buy |
| 2 | Cargo | −0.7 | Buy |
| 2 | Ultra Prestige | Buy | |
| Choice of Passenger, Cargo or Ultra Prestige Vehicle | |||
| 1 | Buy | −0.7 | Root |
| 1 | No Buy | Root | |