Table 1.

Example educational and strategy messages by varying tones of voice and target audience used in testing phases (these messages are the revised versions modified after face validity testing by the expert panel).

Message type and target audience		Authoritative tone: tone conveys a commanding, all-knowing voice and gives the readers information to act on	Empathetic tone: tone conveys that the readers’ struggles are understood, and then asks the readers to act on the information	Catchy tone: tone uses pleasing, rhyming, and easy to remember words to give the readers information to act on
Educational message: recommendations for sugary drinks
	Caregiver-focused	Research says adults should only drink less than 8 oz or 1 small cup of sugary drinks/day, and kids should have 0 oz! Think about where you can cut back.	We know it’s hard to cut back & most people drink too much sugar. Adults should drink <8 oz & kids should have 0 so start by figuring out how much you drink.	Drink less, live more, throw sugar out the door! Limiting sugary drinks to 8 oz for adults can lead to a long and healthy life!
	Adolescent-focused	Research says adults should only drink less than 8 oz or 1 small cup of sugary drinks/day, and kids should have 0 oz! Think about where your child can cut back.	We know it’s hard for your kid to cut back their sugary drinks. Adults should drink <8 oz & kids should have 0. Start by figuring out how much they drink.	Drink less, live more, throw sugar out the door! Helping your kids stop drinking sugary drinks can lead to a long and healthy life for them.
	Family-focused	Research says adults should only drink less than 8 oz or 1 small cup of sugary drinks/day, and kids should have 0 oz! Think about where your family can cut back.	We know it’s hard for your family to cut back their sugary drinks. Adults should drink <8 oz & kids should have 0. Start by figuring out how much they drink.	Drink less, live more, throw sugar out the door! Limiting sugary drinks to 8 oz for adults, and 0 for kids can lead to a long and healthy life for the whole fam.
Strategy message: bringing alternatives on the go
	Caregiver-focused	Stay on track when you’re on the go. Sugary drinks are everywhere, so always remember to pack your favorite non-sugary drink so you don’t slip up.	We know it’s hard to stay on track when you’re on the go. There may be sugary drinks where you go. Pack your favorite non-sugary drink so you don’t slip up!	Don’t slip on your trip! Make sure to carry your favorite non-sugary drink when you leave the house to help stay on track.
	Adolescent-focused	Make sure your child stays on track when on the go. Sugary drinks are everywhere. Always pack their favorite non-sugary drink so they don’t slip up.	We know it’s hard to stay on track when on the go. There may be sugary drinks where your child goes. Pack their favorite non-sugary drink so they don’t slip up!	Don’t let your child slip on their trip! Make sure they carry their favorite non-sugary drink when they leave the house to help keep them on track.
	Family-focused	Make sure your family stays on track when on the go. Sugary drinks are everywhere. Always pack their favorite non-sugary drink so they don’t slip up.	We know it’s hard to stay on track when on the go. There may be sugary drinks where your family goes. Pack their favorite non-sugary drink so they don’t slip up!	Don’t let your family slip on their trip! Make sure they carry their favorite non-sugary drinks when they leave the house to help keep them on track.