How this fits in

There are a number of effective models of care for the management of hypertension, including GP led, pharmacist led, telehealth, and self-management. Treatment decisions should prioritise effectiveness along with patient preferences through shared decision-making. This study used a discrete choice experiment to investigate patient preferences for hypertension management, and found that patients prioritise reduction in cardiovascular risk. When offering new models of care, it is important to discuss the outcomes in terms of risk and risk reduction, and this may have an impact on the ‘buy-in’ among patients.