Table 2.

Summary of proposed future Tobacco Control policy actions for Scotland (as proposed by study participants).

Policy Area	Future Proposed Action
Political Leadership	Strong political leadership Sustained action and momentum Continued investment in existing and new services relevant to tobacco control Protect government budgets for tobacco work in line with inflation
Mass Media	Mass media campaigns to tackle other aspects of tobacco control (following on from the success of the ‘Take it Right Outside’ campaign)
Price and Availability	Introduce a minimum pricing structure Introduce a taxation or levy on the tobacco industry Establish a licencing fee for tobacco retailers Less prominent positioning of tobacco in retail outlets Establishment of a “health-cordon” around schools prohibiting sales of tobacco products Further raise the age for purchasing tobacco products to 21
E-cigarettes	Address e-cigarettes in the new strategy as a harm-reduction tool in a way that does not undermine other work in tobacco control
Smoke-Free Environments	Smoke-free parks, playgrounds, school grounds, universities, mental health facilities and flat stairwells Consider further action to reduce second-hand smoke exposure in homes Continue actions and progress related to smoke-free prisons Develop policies in collaboration with the people who use those facilities Routine salivary cotinine tests for children to capture objective data on second-hand smoke exposure Establish a target for second-hand smoke exposure. Specific suggestion put forward: 3 out of 4 adults with no evidence of exposure to second-hand smoke by 2020
Cessation	Equip a broader range of NHS staff to deliver advice on smoking cessation A single brand to align all smoking cessation services across health boards Better training for smoking cessation staff Establish a new local delivery plan standard for cessation services with a focus on inequalities Improve the quality and availability of pharmacy cessation provision
Cuts across Multiple Areas	Focus on specific populations, e.g., 16–24 year-olds, people with mental health conditions, looked after and accommodated young people, and pregnant women Consider new ways of engaging people, e.g., joining up stop smoking services with dentists Introduction of tobacco and smoking awareness training to the undergraduate curriculum for all health professionals Focus interventions in the most deprived areas Development of an evaluation strategy, robust monitoring and measurable actions Future actions should be non-intrusive and reduce stigma Connect tobacco with other policy priorities, e.g., obesity, alcohol use, non-communicable diseases More collaborative working with organisations that target other health or social care priorities (e.g., mental health charities, youth organisations)