Table 2.
Preference for incentives.
| Possible reward | Participant response (scale 1-5)a | Response, mean (SD) | |||||||
| P1 | P2 | P3 | P4 | P5 | P6 | P7 | |||
| Health and fitness | |||||||||
| Blood pressure or heart rate monitor | 4 | 5 | 5 | 4 | 5 | 5 | 5 | 4.71 (0.49) | |
| Fitbit, pedometer, or other activity tracker | 4 | 5 | 5 | 4 | 4 | 5 | 5 | 4.57 (0.53) | |
| Digital scale with body fat calculator | 3 | 5 | 4 | 3 | 3 | 5 | 5 | 4.00 (1.00) | |
| Healthy dinner vouchers (4) | 3 | 5 | 4 | 3 | 3 | 5 | 5 | 4.00 (1.00) | |
| Yoga mat | 3 | 5 | 3 | 3 | 3 | 3 | 5 | 3.57 (0.98) | |
| Nike Plus (workout or run tracking device) | 2 | 4 | 3 | 3 | 2 | 5 | 5 | 3.43 (1.27) | |
| Personal training session at gym | 5 | 3 | 3 | 2 | 4 | 2 | 5 | 3.43 (1.27) | |
| Mountain or racing bike | 4 | 5 | 4 | 1 | 1 | 5 | 4 | 3.43 (1.72) | |
| 1-year subscription to EatingWell magazine | 3 | 5 | 3 | 4 | 4 | 2 | 2 | 3.29 (1.11) | |
| 1-month gym membership | 3 | 3 | 3 | 5 | 3 | 3 | 2 | 3.14 (0.90) | |
| Track suit | 2 | 5 | 3 | 3 | 3 | 2 | 4 | 3.14 (1.07) | |
| Flex ball | 2 | 3 | 3 | 3 | 3 | 2 | 2 | 2.57 (0.53) | |
| Tension ropes | 2 | 3 | 3 | 4 | 2 | 2 | 2 | 2.57 (0.79) | |
| Home and family | |||||||||
| House-cleaning service for 4 weeks | 4 | 5 | 5 | 5 | 4 | 1 | 3 | 3.86 (1.46) | |
| Personal chef for dinner party for your family and friends | 2 | 5 | 5 | 1 | 4 | 3 | 5 | 3.57 (1.62) | |
| Fruit or gift basket sent to your home | 3 | 5 | 4 | 2 | 3 | 1 | 1 | 2.71 (1.50) | |
| Luxury services | |||||||||
| Theater or symphony or opera tickets (2) | 5 | 4 | 5 | 4 | 5 | 2 | 5 | 4.29 (1.11) | |
| Wine tasting tour (2) | 4 | 5 | 5 | 2 | 2 | 4 | 5 | 3.86 (1.35) | |
| 1-hour massage | 4 | 5 | 5 | 1 | 4 | 1 | 5 | 3.57 (1.81) | |
| Dinner cruise (2) | 3 | 5 | 3 | 4 | 1 | 4 | 4 | 3.43 (1.27) | |
| Other items | |||||||||
| iPod Touch (16g) | 4 | 5 | 4 | 4 | 4 | 5 | 5 | 4.43 (0.53) | |
| Gift card (eg, Target, Best Buy, Whole Foods, Nordstrom, and Sports Authority) | 4 | 5 | 4 | 4 | 3 | 5 | 5 | 4.29 (0.76) | |
| Kindle or other electronic reader | 4 | 5 | 4 | 5 | 3 | 5 | 1 | 3.86 (1.46) | |
| Recognition of your success in a spotlight section | 3 | 5 | 4 | 1 | 3 | 4 | 5 | 3.57 (1.40) | |
| Compact digital camera | 2 | 5 | 4 | 1 | 3 | 2 | 3 | 2.86 (1.35) | |
| Sports and leisure | |||||||||
| Movie tickets (2) | 4 | 5 | 2 | 4 | 3 | 4 | 5 | 3.86 (1.07) | |
| Tickets to local sports event (eg, Angels, Giants, Lakers, Clippers, Kings) (2) | 4 | 5 | 2 | 3 | 1 | 5 | 4 | 3.43 (1.51) | |
| Weekend spa passes (2) | 5 | 4 | 5 | 1 | 2 | 1 | 5 | 3.29 (1.89) | |
| Disneyland park entries (4) | 3 | 5 | 5 | 1 | 1 | 1 | 5 | 3.00 (2.00) | |
| Weekend organized bike trip (2) | 4 | 4 | 2 | 1 | 1 | 3 | 4 | 2.71 (1.38) | |
| Round of golf at local course (2) | 3 | 2 | 1 | 1 | 1 | 1 | 1 | 1.43 (0.79) | |
aResponses were recorded on a scale of 1 to 5, with a 1 denoting I don’t want this at all, a 3 denoting indifference, and a 5 denoting I really want this.