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Effects of OXTIN on the willingness to pay (WTP) and decisions for sustainable consumption products (Experiment 2B). A, OXTIN nearly doubled the amount of money participants were willing to pay for socially sustainable food products (i) and more than doubled the amount of money devoted to socially sustainable clothing products (ii). B, Under OXTIN, the majority of food (i) and clothing (ii) products chosen by the participants were socially sustainable. *p < 0.05, **p < 0.01.
