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. Author manuscript; available in PMC: 2020 Jun 1.
Published in final edited form as: Curr Addict Rep. 2019 May 17;6(2):98–113. doi: 10.1007/s40429-019-00244-4

Table 4.

Factors that Moderate the Use of Flavored E-Cigarettes among Youth and Adults

Citation Population Study Design Major Findings
Differences in Flavored E-Cigarettes Use by Smoking Status
Berg (2016) Vapers and Smokers
Age 18–34
832 current vapers
468 former vapers
267 never-vapers
Online survey Current smokers used menthol-flavored e-cigarettes the most frequently (36.4%), followed by never-smokers (34.7%) and past smokers (22.8%)
More current cigarette smokers (27.4%) than never-smokers (6.1%) or former smokers (15.4%) used tobacco flavors
Bonhomme et al. (2016) 3,434 adult vapers
Age 18+
Cross-sectional Survey National Adult Tobacco Survey (NATS) Never-smokers (84.8%) had the highest proportion of flavored e-cigarette use, followed by recent former smokers (78.1%), long-term former smokers (70.4%) and current cigarette smokers (63.2%).
Chen et al. (2017) 18,392 youth
Age 11–18
Cross-Sectional Survey National Study (NYTS) Flavored e-cigarette use was associated with increased susceptibility to combustible cigarette smoking among non-smoking youth (aOR=3.8; p < 0.0001)
Dai et al. (2016) 2,017 adolescents
Past 30-day vapers
Age 11–18
Cross-Sectional Survey National Study (NYTS) 60.9% of past 30-day vapers reported using flavored e-cigarettes
Flavored e-cigarette use was associated with increased intentions to initiate combustible cigarette use among never-smokers (aOR = 5.7; p < 0.0001)
Flavored e-cigarette use was associated with reduced intentions to quit tobacco use among smokers (aOR = 0.6; p = .006)
Dawkins et al. (2013) 1,347 adult vapers
Age M (SD) = 43.4 (12.0)
Online Survey More combustible cigarette smokers (61%) used tobacco-flavored e-cigarettes than former smokers (51%; p = 0.012)
Etter et al. (2011) 3,587 vapers
Age Median (IQR) = 41 (31–50)
70% former smokers
Online Survey Current smokers were more likely to use tobacco-flavored e-cigarettes (p < 0.01)
Farsalinos et al. (2013) 4,618 adult vapers
Age Median (IQR) = 40 (32–49)
Online Survey More current smokers (53.0%) than former smokers (43.1%) used tobacco-flavored e-cigarettes (p<0.001)
  More former smokers (30.4%) than current smokers (24.1%) initiated e-cigarette use with sweet-flavored e-cigarettes (p=0.009)
Harrell et al. (2016) 5,482 young adults (age 18–29)
6,051 adults nationwide (age ≥ 30)
Cross-Sectional Survey Texas Use of tobacco-flavored e-cigarettes was more common among dual users than exclusive e-cigarette users (p < 0.05)
Kim et al. (2016) 35 adult vapers
Age 18–65
65% smokers
Focus Group E-cigarette-only users (vs. dual users) preferred using fruit or sweet/dessert flavors
Krishnan-Sarin et al. (2014) 3,614 high school students
1,166 middle school students
HS M age (SD) = 15.6 (1.2)
MS M age (SD) = 12.2 (0.9)
Cross-Sectional Survey Connecticut A greater proportion of current smokers (12.2%) preferred tobacco-flavored e-cigarettes than never-smokers (4.7%)
A greater proportion of current smokers (62.0%) preferred menthol-flavored e-cigarettes than never-smokers (52.1%)
Nonnemaker et al. (2016) 379 dual users
268 smokers
13 exclusive vapers
Age 19+
Cross-Sectional Survey Florida The absence of flavorings reduced the price exclusive vapers (vs. smokers and dual-users) would be willing to pay for e-cigarettes
Patel et al. (2016) 2,295 smokers
153 nonsmokers
Age 18+
Cross-Sectional Survey Online Lighter smokers (vs. heavier smokers) expressed a preference for sweet-flavored e-cigarettes
Schneller et al. (2018) 2,123 adult vapers (age 35–54)
415 youth vapers (age 12–17)
80.4% youth between the ages of 15–17 years
Cross-Sectional Survey National Study (PATH) Youth (vs. adults) were significantly more likely use fruit-flavored e-cigarettes (OR [95% CI] = 2.11 [1.55, 2.87])
Youth (vs. adults) were significantly less likely to use menthol/mint-flavored e-cigarettes (OR [95% CI] = 0.14 [0.06, 0.32])
Youth (vs. adults) were significantly more likely to report using 1 flavoring compared to tobacco or unflavored e-cigarette (OR [95% CI] = 2.83 [1.99, 4.03])
Youth were more likely to report using 2+ flavorings (OR [95% CI] = 5.26 [3.60, 7.68])
Differences in Flavored E-Cigarettes Use by Age
Bonhomme et al. (2016) 3,434 adult vapers
Age 18+
Cross-sectional Survey National Adult Tobacco Survey (NATS) Younger age was associated with flavored e-cigarette use
85.2% of 18–24 year olds used flavored e-cigarettes
51.8% of 45–64 year olds used flavored e-cigarettes
Chen et al. (2018) 12,383 young adults
Age 18–34
Prospective Survey National Study (PATH) Younger age was associated with flavored e-cigarette use (aOR [95% CI = 1.28, [1.37, 2.41]; p < 0.001)
Etter (2016) 2,807 vapers
Age Median (IQR) = 41 (31–50)
80% former smokers
20.6% US residents
Online Survey Young adults (vs. older adults) emphasized the ability to experiment with multiple flavors as key reasons for e-cigarette use
Harrell et al. (2016) 3,907 youth (age 12–17)
5,482 young adults (age 18–29)
6,051 adults (age ≥ 30)
Cross-Sectional Survey Texas 72.9% of youth cited flavorings as a reason for e-cigarette use
57.4% of young adults cited flavorings as a reason for e-cigarette use
47.5% of older adults used tobacco-flavored e-cigarettes at initiation
21.0% of young adults used tobacco-flavored e-cigarettes at initiation
Kim et al. (2016) 35 adult vapers
Age 18–65
65% smokers
Focus Group Younger participants (aged 18–34) were more likely to prefer flavored e-cigarettes
Older adults (aged 45–65) preferred tobacco-flavored e-cigarettes
Kong et al. (2015) 5,405 middle, high school and college students
MS M age (SD) = 12.2 (0.9)
HS M age (SD) = 15.6 (1.2)
College M age (SD) = 22.1 (5.5)
Cross-Sectional Survey Focus Groups High school students (vs. college students) were more likely to cite flavorings as a reason for experimentation with e-cigarettes (47.0% vs. 32.8%; p < 0.001)
Patel et al. (2016) 2,295 smokers
153 nonsmokers
Age 18+
Cross-Sectional Survey Online Younger e-cigarette users were more likely to cite flavorings as a reason for use
Smith et al. (2016) 1,443 adult tobacco users
Age 18+
Telephone Survey Younger age (i.e., being 18–24 years old) was associated with increased odds of using flavored tobacco products at initiation
Villanti et al. (2017) 23,208 adults (age 25–65+)
9,112 young adults (age 18–24)
13,651 youth (age 12–17)
Cross-sectional surveyPATH Study Prevalence of current flavored e-cigarette use was higher among youth (31.2%) than young adults (13.6%) and adults (7.0%)
Gender and Race Differences in Flavored E-Cigarette Use
Baumann et al. (2015) 944 hospitalized smokers
White age: M (SD) = 44.7 (13.2)
Black age: M (SD) =46.8 (12.4)
43.0% Black
55.3% male
Cross-sectional survey There were race differences in flavored e-cigarette use (p < 0.001)
A higher proportion of Blacks (71%) used menthol-flavored e-cigarettes compared to Whites (34%)
More Whites (61%) than Blacks (3%) used tobacco-flavored e-cigarettes
Chen et al. (2018) 12,383 young adults (aged 18–34)
50.6% male
72.5% White
Prospective Survey National Study (PATH) Female gender was associated with flavored e-cigarette use (aOR [95% CI] = 1.81 [1.33, 2.46]; p < 0.001)
Black participants (vs. white) were more less likely to use flavored e-cigarettes (aOR = 0.64 [0.42, 0.99]; p = 0.04)
Dawkins et al. (2013) 1,347 vapers
Age M (SD) = 43.4 (12.0)
30% female
96% White
Online Survey Males preferred tobacco flavored e-cigarettes (p < 0.001)
More females used sweet-flavored e-cigarettes (p < 0.001)
Kistler et al. (2017) 34 vapers
Age M (SD) = 41 (18)
56% female
68% White
Focus group Females (vs. males) mentioned flavor more often and preferred the variety of flavors
Oncken et al. (2016) 20 adult vapers
Age M (SD) = 42.2 (9.7)
45% female
70% White
Laboratory study Significant flavor × sex interaction (p < .01)
Females (vs. males) rated e-cigarettes as significantly less appealing when using their non-preferred e-cigarette flavor
Patrick et al. (2016) 4,066 high school students (8th, 10th, 12th grades) Cross-Sectional Survey National Study (MTF) Significantly more White (38.9%) than Black (31.9%) and Hispanic (29.6%) students reported vaping, “Because it tastes good”
Piñeiro et al. (2016) 1,815 e-cigarette users
M age (SD) = 39.82 (13.10)
37.5% age 30–44
33.2% female
92.1% White
Online survey Significant sex differences in flavored e-cigarette use (p = 0.009)
81.2 of males used flavored e-cigarettes vs. 86.1% of females
18.8% of males used tobacco-flavored e-cigarettes vs. 13.9% of females
Rosbrook et al. (2016) 32 adult smokers
Age 18–45
50% male
81% menthol-smokers
16%−38% vapers
Laboratory study Females (vs. males) rated the overall sensory effects of menthol higher in the low menthol condition (0.5% menthol) without nicotine
Males (vs. females) rated irritation/harshness higher in the high-menthol (3.5%) low nicotine condition
Females (vs. males) rated irritation/harshness lower at the highest nicotine concentration

Note. Citations are presented in alphabetical order. NYTS = National Youth Tobacco Survey. PATH = Population Assessment of Tobacco and Health Study. NATS = National Adult Tobacco Survey. OR = Odds ratio. aOR = Adjusted odds ratio. Vaper = E-Cigarette user.