Official websites use .gov
A
.gov website belongs to an official
government organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you've safely
connected to the .gov website. Share sensitive
information only on official, secure websites.
Descriptive summary of Facebook advertisement performance by gender and ages.
| Variable | Reach, n (%) | Link clicks, n (%) | Cost per link click | |
| Gender | ||||
|
|
Female | 936 (91.41) | 112 (11.97) | US $0.05 |
|
|
Male | 88 (8.59) | 9 (10.23) | US $0.07 |
| Age (years) | ||||
|
|
45-54 | 50 (4.81) | 1 (2.00) | US $0.23 |
|
|
55-64 | 572 (55.05) | 57 (9.97) | US $0.07 |
|
|
≥65 | 417 (40.13) | 63 (15.11) | US $0.04 |
