Table 3.

Children’s reasons for not recommending videos.

Emergent themes	Direct quotes
Vicarious learning via an urban environment	“Maybe if the videos talked about why neighborhoods don’t have certain foods. We live in Queens and can go to Fairway, Stop n Shop and Trader Joe’s and even Whole Foods. My friends who live in the school’s neighborhood can’t.”
Vicarious learning via an urban environment	“Just make it more compatible to an urban child’s experience in day to day life situations.”
Vicarious learning via character identification	“Better cartoon people and talk about how we kids may overeat when being bullied.”
Animation quality and graphic design	“Add arms, legs, and necks to the characters, make the voices match the characters, find different ways to show excitement.”