Table 4.

Mothers’ reasons for recommending the website.

Emergent themes	Selected direct quotes
Dialogue via mother and child	“Helps start conversation about nutrition and exercise with children.”
Dialogue via mother and child	“Because watching these videos with my child caused an instant change in my families’ eating habit, but also more importantly in some way created an instant bond that we didn’t know we lacked! We’ll be preparing meals together more frequently and sharing lots of other parent/child activities!”
Dietary knowledge gains	“The website is very informative, I think there is a lot of information to be found on this website on creating healthy choices.”
Diffusion of innovation	“I would recommend it because I believe there are many moms that may not know the various food groups and how to provide proper nutrition.”