Table 1.
Demographic percentages *.
| Demographic Characteristics | Categories | US | UK | Australia |
|---|---|---|---|---|
| Gender | Male | 48% | 50% | 48% |
| Female | 52% | 50% | 52% | |
| Age | Centennials/Gen Z | 25% | 15% | 14% |
| Millennials/Gen Y | 18% | 23% | 24% | |
| Gen X | 26% | 26% | 26% | |
| Baby Boomers | 20% | 26% | 26% | |
| Silent Generation | 11% | 10% | 10% | |
| Race/Ethnicity | American Indian/Alaska Native | 1% | ||
| Asian | 4% | 5% | 12% | |
| Black/African/Caribbean | 10% | 3% | 1% | |
| Hispanic/Latino | 6% | 0% | 1% | |
| Caucasian/White | 77% | 90% | 82% | |
| Aboriginal/Torres Strait | 1% | |||
| Pacific Islander | 0% | 1% | ||
| Other | 1% | <1% | 1% | |
| Prefer Not to Answer | 1% | 2% | 1% | |
| Education | High School or Less | 25% | 34% | 33% |
| Associate Degree/Some College | 32% | 18% | 25% | |
| College Degree | 27% | 33% | 27% | |
| Post-Graduate | 16% | 13% | 15% | |
| Prefer Not to Answer | 1% | 2% | 1% | |
| Number of Children currently living in household | No Children | 66% | 64% | 63% |
| One Child | 14% | 16% | 16% | |
| Two Children | 16% | 14% | 15% | |
| Three Children | 3% | 5% | 4% | |
| Four or More Children | 2% | 1% | 2% |
* Percentages were based on 932, 959, and 969 respondents from the US, UK, and AUS, respectively.