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. 2019 Aug 21;7(8):e14668. doi: 10.2196/14668

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©Patricia Mechael, Nadi Nina Kaonga, Subhashini Chandrasekharan, Muthu Perumal Prakash, Joanne Peter, Aakash Ganju, Nirmala Murthy. Originally published in JMIR Mhealth and Uhealth (http://mhealth.jmir.org), 21.08.2019.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in JMIR mhealth and uhealth, is properly cited. The complete bibliographic information, a link to the original publication on http://mhealth.jmir.org/, as well as this copyright and license information must be included.

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Mobile Alliance for Maternal Action theory of change and priority outcomes. ARV: antiretroviral; HIV: human immunodeficiency virus; MNC: maternal, newborn, and child; MNCH: maternal, newborn, and child health; PMTCT: prevention of mother to child transmission (of HIV); SMS: short message service.