Table 4.
Complete results of the hypothesis testing.
| Path | βa | SD | t test | P value | f 2b | Effect size | Hypothesis testing | |
| Virtual service performance | ||||||||
| Hc1: Exploitive use | 0.762 | 0.075 | 10.16 | <.001 | 0.483 | Large | Supported | |
| H2: Exploratory use | 0.036 | 0.049 | 0.69 | .49 | 0.001 | —d | Not supported | |
| Exploitative use | ||||||||
| H3a: Personal innovativeness with ITe | 0.201 | 0.134 | 1.531 | 0.13 | 0.019 | — | Not supported | |
| H4a: Computer self-efficacy | 0.311 | 0.155 | 1.991 | 0.047 | 0.05 | Small | Supported | |
| H5a: Habit | 0.293 | 0.112 | 2.648 | 0.008 | 0.042 | Small | Supported | |
| Exploratory use | ||||||||
| H3b: Personal innovativeness with IT | 0.168 | 0.155 | 1.095 | 0.27 | 0.01 | — | Not supported | |
| H4b: Computer self-efficacy | 0.102 | 0.149 | 0.672 | 0.5 | 0.004 | — | Not supported | |
| H5b: Habit | 0.414 | 0.15 | 2.781 | 0.006 | 0.06 | Small | Supported | |
| Control variables | ||||||||
| Age | 0.01 | 0.06 | 0.11 | 0.91 | 0 | — | N/Af | |
| Education | –0.12 | 0.05 | 2.44 | 0.02 | 0.031 | Small | N/A | |
| Gender | –0.09 | 0.05 | 1.67 | 0.1 | 0.009 | — | N/A | |
| Income | 0.11 | 0.04 | 2.65 | 0.01 | 0.02 | Small | N/A | |
aStandard regression coefficient.
bEffect size.
cH: hypothesis.
dNot available.
eIT: information technology.
fN/A: not applicable.