TABLE 10.
Characteristic | Hinge | Tinder | Grindr | Bumble | |
Estimated percent of US online dating market engaged with app at the time of the study | 1.1% | 25.6% | 6.3% | 3.6% | |
Popular location | Primarily Urban | Most U.S. locations | Primarily urban (but available everywhere based on geolocation) | Primarily urban (but available everywhere based on geolocation) | |
Protocol | Parties mutual swipe exposes the chat option | Parties mutual swipe exposes the chat option | Users do not swipe but are presented with a grid of potentials 3 wide and length is dependent on subscription level. They can chat with these users immediately | Parties mutual swipe exposes the chat option only women can initiate the conversation | |
Primary user group | Heterosexual | Heterosexual | Homosexual Men | Heterosexual | |
All users | Heterosexual, gay, lesbian | Heterosexual, gay, lesbian | Homosexual Men, Women (∼6%) | Heterosexual, gay, lesbian | |
Positioning | Dating | Dating | Sexual partners and Dating | Dating | |
Choice limitation | 10–21 selections per day (exact number determined by an algorithm) | 100 selections confirming interest per day for the free version | 100 people to chat with for the free version | 50–100 swipes, number could fluctuate based on user patterns of behavior | |
Additional limitation | If communication does not occur after a fixed period of time the match will expire | None | None | Imposed time limit on response Women have 24 h to initiate the conversation or the match expires. After women initiate, their matches have 24 h to respond or the match expires | |
User data source | Populated by Facebook. Users can fill out additional dedicate fields such as height, relationship preference, religious affiliation, etc. | Options: (1) populated by Facebook, (2) associated to phone number/email address and populated manually |
Options: (1) populated by Facebook (2) associated to phone number/email address and populated manually |
Options: (1) populated by Facebook (2) associated to phone number/email address and populated manually |
|
User data fields (all of these attributes correspond to the data at the time of the study; The user interface may change) | Users can fill out additional dedicate fields such as height, relationship preference, religious affiliation, etc. | Users have an About me section they can fill with any information (not verified) | In addition to a basic about me, users can provide Height, weight, Tribe (this is what type a person is within the homosexual community), Body type, Ethnicity, Looking for, and Relationship status | Users have an About me section they can fill with any information. Now: There are additional fields for Height, smoking, desire for children, etc. |