Table 2.
Measurement validation.
| Variable | Mean (SD) | CR | AVE | 1 | 2 | 3 | 4 |
|---|---|---|---|---|---|---|---|
| Social Influence | 4.16 (0.61) | 0.817 | 0.598 | 0.773 | |||
| Perceived Value | 4.18 (0.62) | 0.841 | 0.570 | 0.737 | 0.755 | ||
| Perceived Risk | 1.77 (0.76) | 0.895 | 0.630 | −0.614 | −0.596 | 0.794 | |
| Behavioral Intention | 4.03 (0.65) | 0.848 | 0.582 | 0.318 | 0.232 | −0.269 | 0.763 |
Note: The bolded values on the diagonal of the correlation matrix are the square roots of the average variance extracted (AVE). All correlation coefficients were significance at the 0.01 level. CR = composite reliability. SD = standard deviations.