Table 3.

Discriminant validity.

Constructs	LYTa	EAb	FDc	EId	PEe	SNf	SBYg	PLNh	PSi
LYT	0.7937j	—k	—	—	—	—	—	—	—
EA	0.5511	0.8282j	—	—	—	—	—	—	—
FD	0.4668	0.379	0.7912j	—	—	—	—	—	—
EI	0.4208	0.4427	0.3711	0.8777j	—	—	—	—	—
PE	0.4662	0.4254	0.3766	0.3013	0.8018j	—	—	—	—
SN	0.4812	0.3895	0.362	0.3832	0.257	0.892j	—	—	—
SBY	0.3407	0.3628	0.2317	0.3822	0.2085	0.4218	0.7904j	—	—
PLN	0.2677	0.168	0.3459	0.1957	0.1542	0.1212	0.2164	0.8899j	—
PS	0.4388	0.3564	0.4101	0.3778	0.3454	0.3177	0.211	0.2448	0.8878j

^aLYT: loyalty.

^bEA: emotional attachment.

^dEI: emotional interaction.

^cFD: functional dependence.

^ePE: perceived expertise.

^fSN: social norm.

^gSBY: sociability.

^hPLN: personalization.

ⁱPS: perceived security.

^jThe square roots of average variance extracted.

^k—: Not applicable