Table 2.
Socio-demographic and tobacco use characteristics among Y-K Delta Alaska Native participants in qualitative and quantitative work to develop a social marketing campaign to reduce tobacco use in pregnancy
| Characteristic | Round 1 Qualitative work (N=60) n (%) | Round 2 Quantitative surveys (N=52) n (%) |
|---|---|---|
| Audience segment | ||
| Pregnant women | 23 (38) | 20 (39) |
| Family members/friends | 26 (43) | 21 (40) |
| Elders | 11 (18) | 11 (21) |
| Female gender | 45 (75) | 36 (69) |
| Ethnicity | ||
| Yupik | 54 (90) | 46 (88) |
| Cupik | 4 (7) | 5 (10) |
| Inupiat | 2 (3) | 1 (2) |
| Age, mean (SD) | 34.6 (17.0) | 39.6 (17.3) |
| Range | 18-80 | 19-78 |
| Education | ||
| Less than high school | 8 (13) | 11 (21) |
| High school/GED degree | 25 (42) | 27 (52) |
| Some college/college degree | 27 (45) | 14 (27) |
| Employed | 30 (50) | 21 (40) |
| Married/living with partner | 40 (67) | 31 (60) |
| Language spoken | ||
| Yupik | 36 (60) | 36 (69) |
| Cupik | 4 (7) | 3 (6) |
| English | 60 (100) | 52 (100) |
| Language read/write | ||
| Yupik | 30 (50) | 22 (42) |
| Cupik | 3 (5) | 3 (6) |
| English | 60 (100) | 52 (100) |
| Follows traditional Native way of life | ||
| Not at all | 4 (7) | 1 (2) |
| Some | 22 (37) | 23 (44) |
| A lot | 28 (47) | 28 (54) |
| Missing | 6 (10) | 0 (0) |
| Use traditional medicine (e.g., herbs, teas, salves) | ||
| Not at all | 15 (25) | 6 (11) |
| Some | 40 (67) | 31 (60) |
| A lot | 5 (8) | 15 (29) |
| Current tobacco user (past 7 days) | 27 (45) | 29 (56) |
| Types of tobacco used (of current users) | n=27 | n=29 |
| Iqmik | 15 (56) | 18 (62) |
| Copenhagen or other chew | 3 (11) | 1 (3) |
| Cigarettes | 14 (52) | 13 (45) |
| E-cigarettes | 0 (0) | 0 (0) |
| Planning to quit next 30 days (of current users) | n=27 | n=29 |
| 15 (56) | 19 (65) | |
| Spouse/partner uses tobacco ( of those with a spouse/partner) | n=40 | n=31 |
| 25 (62) | 22 (71) | |
| Pregnant women only | n=23 | n=20 |
| First pregnancy | 5 (22) | 5 (25) |
| Week gestation, mean (SD) | 32.7 (7.1) | 28.4 (10.6) |
| Range | 10-40 | 9-41 |
| Family members/friends only | n=26 | n=21 |
| Relationship with a pregnant woman | ||
| Friend | 3 (11) | 6 (29) |
| Niece | 4 (15) | 4 (19) |
| Sister | 3 (11) | 4 (19) |
| Spouse/partner | 4 (15) | 3 (14) |
| Daughter | 2 (8) | 3 (14) |
| Cousin | 9 (35) | 1 (5) |
| Missing | 1 (4) | 0 (0) |
| Pregnant woman uses tobacco | 14 (54) | 14 (67) |
Percentages do not add to 100% due to rounding and also for types of tobacco-possibility of more than one type of tobacco used.