Table 1.

Proportion of dollar sales of e-cigarettes sold in the U.S. from 2013 to 2018, by nicotine concentration, flavor, product type, and top brands.

	2013 (52 weeks)	2014 (52 weeks)	2015 (52 weeks)	2016 (52 weeks)	2017 (52 weeks)	2018 (28 weeks)
	Dollars/ % Dollar market share	Dollars/ % Dollar market share	Dollars/ % Dollar market share	Dollars/ % Dollar market share	Dollars/ % Dollar market share	Dollars/ % Dollar market share
Total (in millions)	$745.80	$800.40	$765.10	$902.90	$1,434.40	$1,719.44
Nicotine concentration
0%	0.3%	0.3%	0.2%	0.1%	0.0%	0.0%
< 1%	1.5%	1.1%	0.4%	0.4%	0.5%	0.3%
1 to < 2%	40.0%	27.0%	18.7%	11.4%	5.8%	6.1%
2 to < 3%	34.2%	35.5%	35.4%	33.7%	26.6%	12.7%
3 to < 4%	5.6%	6.7%	2.0%	8.4%	13.5%	4.7%
4 to < 5%	12.3%	22.7%	37.1%	37.4%	20.7%	8.3%
5 to 6%	0.0%	0.0%	0.8%	6.3%	31.8%	66.4%
Devices / Missing	6.0%	6.7%	5.4%	2.3%	1.1%	1.5%
Flavor
Tobacco	37.4%	39.9%	40.9%	35.6%	29.5%	14.3%
Menthol/Mint	34.0%	33.3%	33.8%	35.6%	33.7%	33.9%
Fruit	3.4%	6.8%	9.6%	10.8%	14.6%	27.7%
Candy/Sweet	1.4%	1.6%	3.3%	6.9%	7.9%	5.3%
Beverages	0.6%	0.7%	1.2%	1.6%	0.6%	0.2%
Other Flavors	6.4%	3.2%	2.0%	2.5%	7.4%	11.3%
Devices / Not stated	16.8%	14.6%	9.2%	7.0%	6.3%	7.8%
Product Type
Disposable	56.9%	34.3%	22.7%	16.6%	10.6%	4.7%
Rechargeable/Refill	43.1%	65.7%	77.3%	83.4%	89.4%	95.3%
Brand
JUUL	-	-	0.8%	6.3%	31.7%	66.9%
Vuse	0.6%	18.8%	35.2%	36.8%	27.7%	12.5%
MarkTen	0.4%	8.2%	7.1%	14.2%	14.0%	7.7%
blu	43.0%	28.5%	22.1%	17.9%	12.0%	4.9%
Logic	12.7%	15.8%	14.0%	12.1%	8.2%	3.5%
NJOY	20.4%	7.2%	4.7%	3.6%	2.1%	1.3%
21 st Century Smoke	4.8%	2.5%	1.8%	1.2%	0.7%	0.2%
Finiti/Fin	5.0%	2.9%	1.7%	0.9%	0.2%	0.0%
All others	13.2%	16.1%	12.6%	7.0%	3.6%	3.1%