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. 2019 Sep 11;16(18):3348. doi: 10.3390/ijerph16183348

Figure 1.

Figure 1

The research model to characterize the consumer behavior in leveraging social media for e-patient and health-related activities. The model was constructed based on the integrated theories of Protection Motivation Theory (PMT) and the Unified Theory of Acceptance and Use of Technology (UTAUT).