Table 1.

Correlations Between The Four Conditions’ Purchase Intentions And The Two Attitudinal Functions

	Genuine-Logo	Genuine-No Logo	Counterfeit-Logo	Counterfeit-No Logo
Value-expressive	p = 0.076	p = 0.143	p = 0.743	p = 0.670
R2 = 0.406	R2 = 0.340	R2 = 0.078	R2 = 0.102
Social-adjustive	p = 0.279	p = 0.427	p = 0.790	p = 0.916
R2 = 0.254	R2 = 0.188	R2 = −0.064	R2 = −0.025