Table 3.
Results Of ANOVA And Simple Effect Analysis Of N200, N400, And LPP
| ANOVA | Simple Effect Analysis | ||||
|---|---|---|---|---|---|
| Brand Authenticity | Brand Prominence | Brand Authenticity And Brand Prominence | Condition | Result | |
| N200 | F (1, 19) < 1 p > 0.1 |
F (1, 19) < 1 p > 0.1 |
F (1, 19) = 5.690 p = 0.028* η2 = 0.230 |
Genuine - prominent logo vs Genuine - no logo |
p > 0.1 F (1, 19) < 1 |
| Counterfeit - prominent logo vs Counterfeit - no logo | F (1, 19) = 4.615, p = 0.045* η2 = 0.195 |
||||
| N400 | F (1, 19) = 2.8594 p > 0.1 |
F (1, 19) < 1 p > 0.1 |
F (1, 19) = 4.8651 p = 0.040* η2 = 0.204 |
Genuine - prominent logo vs Genuine - no logo | F (1, 19) < 1, p > 0.1 |
| Counterfeit - prominent logo vs Counterfeit - no logo | F (1, 19) = 3.936 p = 0.062 η2 = 0.172 |
||||
| LPP | F (1, 19) =3.659 p =0.071 |
F (1, 19) < 1 p > 0.1 |
F (1, 19) = 5.700 p = 0.028* η2 = 0.231 |
Genuine - prominent logo vs Genuine - no logo | F (1, 19) =1.481 p > 0.1 |
| Counterfeit - prominent logo vs Counterfeit - no logo | F (1, 19) = 4.873 p = 0.040* η2 = 0.204 |
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Note: *p < 0.05.