Table 1.

Search terms^*

Tobacco product identifier(s)		Marketing, advertising or social marketing identifier(s)		United States identifier(s)
Cigarette; smoking; e-cigarette; e-cig; electronic cigarette; tobacco; electronic nicotine delivery system; smoking; smoke; smoker; vape; vaping; vaper; smokeless tobacco; snus; cigar; cigarillo; kreteks; bidi; filtered little cigar; little cigar; waterpipe; hookah; water pipe; narghile; arghila; dissolvable tobacco; pipe smoking; tobacco industry	AND	Social marketing; business communications; advertising; public service advertising; advertisements; advertising campaigns; mass communications communication research; propaganda; mass media; television advertising; TV advertising; radio advertising; magazine advertising; point-of-sale advertising; internet advertising; billboard advertising; social marketing; promotion; communication; media campaign; mass media; public education health education; anti-smoking; anti-tobacco; counter-marketing; counter-advertising; PSA; truth campaign; tips from a former smoker; the real cost.	AND	United States; USA; America

^*Search terms were selected to find both general and specific types of tobacco and marketing/campaigns.

Major subject headings for the databases, such as ‘tobacco’, indexed many types of topics in addition to the specific terms listed.