Table 2.

Commercial literature review January 2015 to December 2017

Source	Search terms (depends on search procedure of website)	Articles/reports found	Articles/reports included in final analysis
Retailer magazines
Convenience and independents
Betterretailing.com:  Retail Newsagent  Retail Express	‘tobacco’	350	181
TalkingRetail.com	‘tobacco’	54	49
Wholesalers and FMCG
Wholesale News	‘tobacco’ or ‘cigarette’ or ‘ryo’ or ‘roll +your+own’ or ‘hand+rolled’ or ‘cigar’ or ‘cigarillo’	144	30
The Grocer	‘tobacco’ or ‘cigarette’ or ‘ryo’ or ‘roll+your+own’ or ‘hand +rolled’ or ‘cigar’ or ‘cigarillo’	820	104
Industry analyst
Euromonitor Passport	‘tobacco’	20
Tobacco company
Annual reports from the big four tTTCs: JTI, IMT, BAT and PMI	12	12
Total		1380	396

BAT, British American Tobacco; IMT, Imperial Tobacco; JTI, Japan Tobacco International; PMI, Philip Morris International.