Table 5.

Nielsen data. Price segmentation of new variants and variant names changes between July 2014 and November 2017 compared with July 2014 baseline

	Baseline distribution of variants (July 2014)		Name changes (July 2014–November 2017)			New variants (July 2014–November 2017)
	N	%	N	%	P value*	N	%	P value*
Tobacco type
FM	225	81	125	79	0.527	48	68	0.018
RYO	54	19	35	21		23	32
Price segment
FM premium and midprice	103	50	48	33	0.002	10	22	0.001
FM value and subvalue	72	35	66	45	0.048	23	50	0.054
RYO premium and midprice	17	8	20	14	0.097	7	15	0.164†
RYO value	15	7	12	8	0.735	6	13	0.602†

*χ² comparing with July 2014 distribution.

†Fishers exact test comparing with July 2014 distribution.

FM, factory made; RYO, roll your own.