Table 5. Effects of the demand shifters on mean expenditures ($ per-capita per month).

	High socio-economic status	Medium socio-economic status	Time trend	Traffic light labelling	1st quarter	2nd quarter	3rd quarter
Coca-Cola	-0.088	0.015	-0.007	0.090	0.072	0.035	-0.019
	(0.032)	(0.025)	(0.001)	(0.019)	(0.016)	(0.014)	(0.014)
Dark colored high-sugar	-0.117	-0.082	0.001	-0.015	0.004	0.003	-0.003
	(0.008)	(0.006)	(0.000)	(0.006)	(0.004)	(0.004)	(0.003)
Low- and non-sugar	0.023	0.009	0.002	-0.005	-0.004	-0.001	-0.002
	(0.007)	(0.006)	(0.000)	(0.005)	(0.003)	(0.003)	(0.004)
All other high sugar sodas	-0.097	-0.013	0.000	0.010	0.031	0.022	-0.017
	(0.020)	(0.016)	(0.001)	(0.014)	(0.012)	(0.009)	(0.009)

Standard errors in parenthesis. Note: Rows in the table include marginal effects corresponding to each of the four demand equations estimated in the system. The baseline category for socio-economic status effects is the low socio-economic status. Baseline category for the effects of quarters is the 4^th quarter.