Table 2.
Frequency And Percentages Of Patients’ Opinions Regarding Dental Practice And Social Media
| Variable | All N(%) N=401 | Male N(%) N=218 | Female N(%) N=183 | P value |
|---|---|---|---|---|
| Dental practice should have an online presence | 0.023* | |||
| Strongly disagree | 21(5.2) | 11(5.4) | 10(5.8) | |
| Disagree | 46(11.5) | 28(13.7) | 18(10.4) | |
| Agree | 96(23.9) | 57(27.9) | 39(22.5) | |
| Strongly agree | 214(53.4) | 108(52.9) | 106(61.3) | |
| Social media presence is effective to engage and obtain new patients | 0.002* | |||
| Strongly disagree | 16(3.9) | 11(5.4) | 5(2.9) | |
| Disagree | 46(11.5) | 28(13.7) | 18(10.4) | |
| Agree | 94(23.4) | 58(28.4) | 36(20.8) | |
| Strongly agree | 221(55.1) | 107(52.5) | 114(65.9) | |
| The return on investment of social media marketing when compared to conventional marketing for a dental practice? | 0.025* | |||
| Strongly disagree | 20(4.9) | 9(4.4) | 11(6.4) | |
| Disagree | 57(14.2) | 37(18.1) | 20(11.6) | |
| Agree | 106(26.4) | 60(29.4) | 46(26.6) | |
| Strongly agree | 194(48.4) | 98(48) | 96(55.5) |
Note: *p value <0.05.