Table 1.

EC Flavor categories according Nielsen classification.

Flavor type	Flavors in this group
Tobacco	Classic tobacco, platinum label tobacco, bold tobacco, gold tobacco, regular, traditional tobacco, tobacco-bold, original, tobacco, traditional, classic, American blend (tobacco), pro-platinum label tobacco
Menthol	Magnificent menthol, platinum label menthol, menthol, menthol-bold, cool ice blend (menthol), pro-platinum label menthol
Fruit	Cherry crush, peach schnapps, pomegranate, berry, acai berry, strawberry, peach, Washington red, ocean mist (melon), grape, mango, apple, berry, pineapple, watermelon, menthol citrus, citrus crush, Havana, tropical fruit, $\text{blue}+\text{black}\text{berry}$, peach tea
Others	Java jolt, vivid vanilla, piña colada, mint, cream, chai, vanilla, fusion, winter mint, java (coffee), vanilla bean

Note: Giovenco et al. 2015; Herzog et al. 2014.