Table 2.
Percentage difference between the choice of tobacco pack category (Overall, n=2121)
|
Between pack C and B |
Between pack D and B |
Between pack D and C |
||||
|---|---|---|---|---|---|---|
| Unadjusted % difference ( 95% CI) | Adjusted % difference ( 95% CI)* | Unadjusted % difference ( 95% CI) | Adjusted % difference ( 95% CI)* | Unadjusted % difference ( 95% CI) | Adjusted % difference ( 95% CI)* | |
| 1. Most effective in motivating tobacco users to quit | 49.34 (46.99 – 51.69) | 49.38 (47.05 – 51.72) | 40.94 (38.62 – 43.26) | 41.03 (38.71 – 43.34) | -8.40 (-12.55 – -4.24) | -8.36 (-12.50 – -4.21) |
| 2. Most effective in preventing initiation of tobacco use | 39.17 (36.90 – 41.44) | 39.19 (36.91 – 41.47) | 49.98 (47.66 – 52.29) | 50.02 (47.69 – 52.35) | 10.81 (6.71 – 14.91) | 10.83 (6.71 – 14.96) |
| 3. Most likely to make you think that health risks of tobacco are extremely serious | 46.22 (43.87 – 48.58) | 46.27 (43.92 – 48.62) | 43.91 (41.56 – 46.25) | 43.86 (41.52 – 46.20) | -2.31 (-6.48 – 1.86) | -2.41 (-6.58 – 1.76) |
| 4. GHWs are most noticeable | 45.25 (42.90 – 47.61) | 45.26 (42.91 – 47.60) | 43.51 (41.16 – 45.86) | 43.51 (41.16 – 45.86) | -1.74 (-5.89 – 2.40) | -1.75 (-5.89 – 2.39) |
| 5. Message conveyed by the GHW is easiest to understand | 50.26 (47.94 – 52.57) | 50.26 (47.95 – 52.57) | 41.95 (39.66 – 44.24) | 41.95 (39.67 – 44.24) | -8.30 (-12.48 – -4.13) | -8.30 (-12.47 – -4.13) |
| 6. Most likely to lure adults into using tobacco products | -13.46 (-15.54 – -11.37) | -13.21 (-15.27 – -11.14) | -15.67 (-17.63 – -13.72) | -15.45 (-17.37 – -13.53) | -2.22 (-3.57 – -0.87) | -2.24 (-3.60 – -0.88) |
| 7. Most likely to lure children and adolescents into using tobacco products | -12.07 (-14.17 – -9.98) | -11.72 (-13.80 – -9.64) | -14.00 (-15.99 – -12.02) | -13.68 (-15.64 – -11.71) | -1.93 (-3.38 – -0.48) | -1.95 (-3.42 – -0.49) |
| 8. Support for pack category | 49.98 (47.55 – 52.40) | 50.17 (47.82 – 52.52) | 39.12 (36.75 – 41.50) | 39.10 (36.76 – 41.44) | -10.85 (-15.01 – -6.70) | -11.07 (-15.11 – -7.03) |
*
Linear regression model adjusted for covariates that were significantly associated with the outcome. The covariates were gender (female/male), area (rural/urban), socioeconomic status (low/middle/high), age groups (13–17 /18–24 /25–44 /≥45 years) and tobacco use (never user/user). Q1–SES excluded; Q2–age group excluded; Q3–gender/SES excluded; Q4–gender/SES/tobacco use excluded; Q5–SES/tobacco use/age group excluded; Q6, 7, 8–age group and tobacco use excluded. Bold numbers indicate significance (p<0.05).