Table 3.
Percentage difference between the choice of tobacco pack category (Delhi, n=1120)
|
Between pack C and B |
Between pack D and B |
Between pack D and C |
||||
|---|---|---|---|---|---|---|
| Unadjusted % difference ( 95% CI) | Adjusted % difference ( 95% CI)* | Unadjusted % difference ( 95% CI) | Adjusted % difference ( 95% CI)* | Unadjusted % difference ( 95% CI) | Adjusted % difference ( 95% CI)* | |
| 1. Most effective in motivating tobacco users to quit | 37.86 (34.57 – 41.14) | 37.86 (34.57 – 41.14) | 47.77 (44.41 – 51.13) | 47.77 (44.43 – 51.11) | 9.91 (4.27 – 15.55) | 9.91 (4.29 – 15.53) |
| 2. Most effective in preventing initiation of tobacco use | 37.41 (34.20 – 40.62) | 37.21 (33.98 – 40.45) | 45.80 (42.51 – 49.09) | 45.80 (42.51 – 49.09) | 8.39 (2.85 – 13.93) | 8.55 (3.00 – 14.10) |
| 3. Most likely to make you think that health risks of tobacco are extremely serious | 42.41 (39.02 – 45.80) | 42.41 (39.02 – 45.80) | 42.05 (38.67 – 45.44) | 42.05 (38.70 – 45.40) | -0.36 (-6.02 – 5.31) | -0.36 (-6.02 – 5.31) |
| 4. GHWs are most noticeable | 37.32 (33.95 – 40.69) | 37.32 (33.95 – 40.69) | 43.48 (40.05 – 46.91) | 43.48 (40.05 – 46.91) | 6.16 (0.59 – 11.73) | 6.16 (0.59 – 11.73) |
| 5. Message conveyed by the GHW is easiest to understand | 42.89 (39.59 – 46.20) | 42.88 (39.59 – 46.17) | 44.59 (41.28 – 47.90) | 44.62 (41.36 – 47.88) | 1.70 (-4.00 – 7.4) | 1.73 (-3.90 – 7.38) |
| 6. Most likely to lure adults into using tobacco products | -23.61 (-26.99 – -20.23) | -23.31 (-26.70 – -19.92) | -25.22 (-28.47 – -21.97) | -24.94 (-28.19 – -21.69) | -1.61 (-3.76 – 0.54) | -1.63 (-3.82 – 0.56) |
| 7. Most likely to lure children and adolescents into using tobacco products | -22.68 (-25.84 – -19.51) | -22.20 (-25.38 – -19.02) | -21.70 (-24.94 – -18.45) | -21.20 (-24.44 – -17.96) | 0.98 (-1.10 – 3.06) | 1.00 (-1.12 – 3.12) |
| 8. Support for pack category | 28.21 (24.80 – 31.62) | 28.21 (24.77 – 31.64) | 51.43 (47.79 – 55.07) | 51.59 (47.93 – 55.26) | 23.21 (17.72 – 28.71)* | 23.38 (17.84 – 28.92) |
*
Linear regression model adjusted for covariates that were significantly associated with the outcome. The covariates were gender (female/male), area (rural/urban), socioeconomic status (low/middle/high), age groups (13–17 /18–24 /25–44 /≥45 years) and tobacco use (never user/user). Q1–SES excluded; Q2–age group excluded; Q3–gender/SES excluded; Q4–gender/SES/tobacco use excluded; Q5–SES/tobacco use/age group excluded; Q6, 7, 8–age group and tobacco use excluded. Bold numbers indicate significance (p<0.05).