Table 4.
Percentage difference between the choice of tobacco pack category (Telangana, n=1001)
|
Between pack C and B |
Between pack D and B |
Between pack D and C |
||||
|---|---|---|---|---|---|---|
| Unadjusted % difference ( 95% CI) | Adjusted % difference ( 95% CI)* | Unadjusted % difference ( 95% CI) | Adjusted % difference ( 95% CI)* | Unadjusted % difference ( 95% CI) | Adjusted % difference ( 95% CI)* | |
| 1. Most effective in motivating tobacco users to quit | 62.20 (59.01 – 65.38) | 62.34 (59.21 – 65.47) | 33.30 (30.19 – 36.40) | 33.45 (30.39 – 36.52) | -28.90 (-34.79 – -23.01) | -28.88 (-34.70 – -23.07) |
| 2. Most effective in preventing initiation of tobacco use | 41.14 (37.94 – 44.34) | 41.35 (38.18 – 44.51) | 54.65 (51.41 – 57.89) | 54.73 (51.52 – 57.93) | 13.51 (7.41 – 19.61) | 13.38 (7.33 – 19.43) |
| 3. Most likely to make you think that health risks of tobacco are extremely serious | 50.50 (47.27 – 53.73) | 50.61 (47.40 – 53.81) | 45.99 (42.77 – 49.21) | 45.88 (42.66 – 49.10) | -4.51 (-10.67 – 16.52) | -4.72 (-10.87 – 1.42) |
| 4. GHWs are most noticeable | 54.15 (50.97 – 57.33) | 54.15 (50.97 – 57.33) | 43.54 (40.38 – 46.71) | 43.54 (40.38 – 46.71) | -10.61 (-16.76 – -4.46) | -10.61 (-16.75 – -4.46) |
| 5. Message conveyed by the GHW is easiest to understand | 58.50 (55.34 – 61.66) | 58.51 (55.35 – 61.66) | 39.00 (35.87 – 42.13) | 38.99 (35.87 – 42.11) | -19.50 (-25.56 – -13.44) | -19.51 (-25.56 – -13.47) |
| 6. Most likely to lure adults into using tobacco products | -2.10 (-4.18 – -0.02) | -2.09 (-4.15 – -0.03) | -5.00 (-6.77 – -3.23) | -4.99 (-6.75 – -3.24) | -2.90 (-4.45 – -1.35) | -2.91 (-4.45 – -1.37) |
| 7. Most likely to lure children and adolescents into using tobacco products | -0.2 (-2.68 – 2.28) | -0.19 (-2.66 – 2.28) | -5.4 (-7.41 – -3.39) | -5.40 (-7.40 – -3.39) | -5.2 (-7.19 – -3.20) | -5.21 (-7.20 – -3.22) |
| 8. Support for pack category | 74.37 (71.65 – 77.10) | 74.35 (71.66 – 77.04) | 25.32 (22.61 – 28.04) | 25.34 (22.66 – 28.03) | -49.05 (-54.46 – -43.64) | -49.01 (-54.35 – -43.67) |
*
Linear regression model adjusted for covariates that were significantly associated with the outcome. The covariates were gender (female/male), area (rural/urban), socioeconomic status (low/middle/high), age groups (13–17 /18–24 /25–44 /≥45 years) and tobacco use (never user/user). Q1–SES excluded; Q2–age group excluded; Q3–gender/SES excluded; Q4–gender/SES/tobacco use excluded; Q5–SES/tobacco use/age group excluded; Q6, 7, 8–age group and tobacco use excluded. Bold numbers indicate significance (p<0.05).