Table 1.
Measurement items, factor loading, and characteristics of variables.
| Variables | Items | FL | Mean (SD) | Range |
|---|---|---|---|---|
| Subjective norm | SN1: People who influence my behavior (would think/think) that I should use the OHCS. | 0.875 | 8.39 (2.42) | 3–15 |
| SN2: People who are important to me (would think/think) that I should use the OHCS. | 0.896 | |||
| SN3: People who are in my social circle (would think/think) that I should use the OHCS. | 0.880 | |||
| Trust in providers | TP1: I would characterize OHCS providers as honest. | 0.670 | 22.24 (3.98) | 7–35 |
| TP2: I believe that the health service provided by OHCS platform is useful. | 0.600 | |||
| TP3: The OHCS platform performs its role as health service providers very well. | 0.597 | |||
| TP4: I have confidence in relying on OHCS platforms to complete a health consultation or diagnosis. | 0.681 | |||
| TP5: Doctors on the OHCS platform have medical qualifications. | 0.794 | |||
| TP6: The consultation or diagnosis provided by doctors on OHCS platforms is reliable | 0.769 | |||
| TP7: In my opinion, doctors on the OHCS platform are trustworthy. | 0.806 | |||
| Perceived risk | PR1: Providing personal health information online is unsafe. | 0.576 | 18.36 (3.14) | 5–25 |
| PR2: I think it is risky to provide personal information to OHCS providers. | 0.808 | |||
| PR3: I think it is risky to provide personal health information to doctors on OHCS platforms. | 0.797 | |||
| PR4: I would hesitate to provide my personal information (such as name, address, health condition, bank information, and phone number, etc.) to OHCS platforms. | 0.719 | |||
| PR5: I think it is risky to make a decision (such as taking medicine, controlling diet, etc.) based on the diagnosis provided by the doctors on the OHCS platform. | 0.631 | |||
| Perceived benefit | PB1: Using OHCS can be of benefit to me in managing my health. | 0.793 | 21.35 3.76) | 6–30 |
| PB2: Using OHCS can increase my knowledge of my personal health conditions. | 0.804 | |||
| PB3: Using OHCS can help to relieve stresses about my symptoms or my worries about symptoms. | 0.691 | |||
| PB4: Using OHCS will be useful for my health. | 0.766 | |||
| PB5: Compared with going to the hospital, using OHCS can save time. | 0.706 | |||
| PB6: Compared with going to the hospital, using OHCS can save medical expenses. | 0.666 | |||
| Offline habit | OH1: Whenever I need to see a doctor or have a health consultation, I will choose to go to hospitals or clinics without even being aware of making another choice. | 0.737 | 15.77 (2.50) | 4–20 |
| OH2: Whenever I need to see a doctor or have a health consultation, I unconsciously start going to hospitals or clinics. | 0.879 | |||
| OH3: Choosing to go to hospitals or clinics when I need to see a doctor or have a health consultation is something I do unconsciously. | 0.844 | |||
| OH4: In general, I am accustomed to taking the offline channel (going to hospitals or clinics) for medical treatment or health consultation. | 0.828 | |||
| Adoption of OHCS | AO1: I intend to use OHCS to consult health issues when needed in the future. | 0.811 | 10.27 (2.01) | 3–15 |
| AO2: I predict that I will use OHCS to consult health issues when needed in the future. | 0.862 | |||
| AO3: I plan to use OHCS to consult health issues when needed in the future. | 0.845 |
FL, factor loading; SD, standard deviation.